Michael Jordan Does It Again

Trading on his name and basketball fame has made Michael Jordan a very rich man. Past endeavors include stock from Nike and Oakley in exchange for endorsements, plus financial backers of his restaurant in Chicago provided Jordan with 10% of the gross for using of his name, jersey’s, basketballs, etcetera in the restaurant.

Jordan’s latest effort sees the former basketball superstar becoming a partner in the $600 million, 825-unit Aqua Blue Hotel & Resort in Las Vegas. The property will include the 65,000-square-foot Michael Jordan Athletic Center with two basketball courts, a tennis court, a running track, aerobics rooms and two Jordan restaurants.

Reprinted with permission from BarterNews Magazine
(www.barternews.com)