Barter Software

Barter exchange software starts at just $50 per month for up to 75 members. Ideal for new start-up exchanges, small exchanges and organizations. Your new exchange branded with your logo and content can be online in just 24 hours. Complete details are at www.virtualbarter.net.

Barter Exchange Software

VirtualBarter is a complete world-class trade exchange management system featuring 24 hour trading in an online Internet marketplace. Built from the ground up as an Internet based trading system, VirtualBarter is all you'll ever need to run and manage your exchange.

Trade Velocity Through Collaboration:
Collaborate in an open global network of independent exchanges and trade brokers whose members can all trade with each other utilizing their own trade dollars via automated transparent exchange offset currency processing between exchanges.

E-commerce enabled:
The Virtual Barter Marketplace provides a robust, feature rich shopping engine that lets you or your members establish an interactive marketplace by building your own database of products or services available for sale. It is fully customizable and configurable to provide high level of control over the items or services you or your members would like to offer on trade.

Real Time 24/7 Trading:
Virtual Barter features real time trading, online statements, online postings, and most important, unlike other exchange networks, you own your clients, you maintain control, and you make your own rules.

Read more at www.virtualbarter.net.

Online Barter Marketplace

Online trade exchange offers no cost to join, reduced trading fees and no monthly or annual fees. Visit www.barterpro.vbarter.com for details.

Michael Jordan Does It Again

Trading on his name and basketball fame has made Michael Jordan a very rich man. Past endeavors include stock from Nike and Oakley in exchange for endorsements, plus financial backers of his restaurant in Chicago provided Jordan with 10% of the gross for using of his name, jersey’s, basketballs, etcetera in the restaurant.

Jordan’s latest effort sees the former basketball superstar becoming a partner in the $600 million, 825-unit Aqua Blue Hotel & Resort in Las Vegas. The property will include the 65,000-square-foot Michael Jordan Athletic Center with two basketball courts, a tennis court, a running track, aerobics rooms and two Jordan restaurants.

Reprinted with permission from BarterNews Magazine
(www.barternews.com)

Exchange Launches in South America

Bentley Commerce (OTCBB:BLYC) is launching its first South American trade exchange (http://bnc.vbarter.com/) through a joint venture with Bolsa Nacional De Canje in Columbia. It will be joining Bentley’s network of barter exchanges already in the United States, Canada, Malaysia, Thailand, and Turkey. Discussions are underway for additional exchanges in Dubai, UAE, South Africa, Singapore, and China.

There Are Many Ways To Barter...Here’s Another Example

Last week we reported on how billionaire John Malone’s Liberty Media was pursuing bartering its stake in Sprint for 6,500 cellphone towers. The exchange, as opposed to a sale, would enable both Liberty Media and Sprint to avoid a heavy tax bill.

Now Malone is looking at another deal, this time with Rupert Murdoch’s News Corp. It’s a sophisticated but increasingly popular “exchange” method known as a “cash-rich split-off.” It would involve News Corp.’s putting cash and a business into a company that could be traded for News Corp. shares held by Liberty. The technique once again allows Liberty to avoid paying taxes on the increase in the value of its News Corp. shares.
Interestingly, cash could account for as much as 90% of the value of the company being bartered. But the key to a cash-rich split-off is that the business to be bartered needs to have been operated (by News Corp.) for at least five years.

Reprinted by permission of BarterNews Magazine (www.barternews.com)

Bentley Commerce Launches an Online Exchange for Kidsave

Bentley Commerce (OTCBB:BLYC) has launched an online exchange for Kidsave International (www.kidsave.org), a non-profit organization that finds American families for hundreds of orphans around the globe. Companies with products or services can list their excess inventory, customer returns, and other offerings in Kidsave’s Donation Exchange at www.kidsave.vbarter.com.

Barter: The 'New/Old' Currency For Business

Barter: The 'New/Old' Currency For Business
By Lynnea M. Bylund
Special Business Correspondent

(Editor's note: This is the first of a two-part article designed to acquaint Las Vegas Tribune readers and small business owners with the growing advantage of utilizing business barter)

Many developing countries with little or no access to money and banking that have commonly traded raw materials, such as iron for chickens, or grain for coffee, may soon have the opportunity to participate in a global economy that uses a common platform and unit of exchange. The result could lead to a more equitable "universal currency" that is trade-based and backed by commodities such as real goods and services.

So what is this latest development in global commerce called?

Something very old and familiar to humankind - Barter.

">Click Here to view the entire article.

Barter: The 'New/Old' Currency For Business

Barter: The 'New/Old' Currency For Business
By Lynnea M. Bylund
Special Business Correspondent

(Editor's note: This is the first of a two-part article designed to acquaint Las Vegas Tribune readers and small business owners with the growing advantage of utilizing business barter)

Many developing countries with little or no access to money and banking that have commonly traded raw materials, such as iron for chickens, or grain for coffee, may soon have the opportunity to participate in a global economy that uses a common platform and unit of exchange. The result could lead to a more equitable "universal currency" that is trade-based and backed by commodities such as real goods and services.

So what is this latest development in global commerce called?

Something very old and familiar to humankind - Barter.

Click the Headline link to view the entire article.

Barter: The 'New/Old' Currency For Business

Barter: The 'New/Old' Currency For Business
By Lynnea M. Bylund
Special Business Correspondent

(Editor's note: This is the first of a two-part article designed to acquaint Las Vegas Tribune readers and small business owners with the growing advantage of utilizing business barter)

Many developing countries with little or no access to money and banking that have commonly traded raw materials, such as iron for chickens, or grain for coffee, may soon have the opportunity to participate in a global economy that uses a common platform and unit of exchange. The result could lead to a more equitable "universal currency" that is trade-based and backed by commodities such as real goods and services.

So what is this latest development in global commerce called?

Something very old and familiar to humankind - Barter.

Click the Headline link above to view the entire article...

Corporate Giants Pull Off Unique Trade—Use Of Patents

Yet another example of major corporations trading on their assets is that of Sony and Samsung Electronics exchanging the use of each others’ patents. The unique swap will cover all technologies the companies deem basic...roughly 90% of their vast patent holdings.

In the U.S. alone, Japan-based Sony holds about 13,000 patents while Samsung, of South Korea, holds approximately 11,000.

Reprinted by permission of BarterNews Magazine (www.barternews.com)

Google’s Latest Trade Promises Immense Payoff!

Google pulled off a strategic trade with some of the top U.S. and foreign universities and libraries. They will scan the entire library of the University of Michigan (7 million volumes), and large parts of the libraries at Stanford and the University of Oxford, as well as books from Harvard and the New York Public Library.

It’s an exceptional deal for Google in that it doesn’t cost the company any cash, but rather they’ll be wearing their “trading” hat by providing the schools with a copy of the scanned versions of the books.

Placement of ads on the billions of pages of contents should generate enormous additional revenues for the innovative Google. The search engine company’s ambitious goal is to make all of the world’s information searchable!

Reprinted by permission from BarterNews Magazine (www.barternews.com)

BJ’s Restaurants Show Variable Cost Of Food Helps Charitable Giving

When an employee participated in a walk to raise money for Lou Gehrig’s Disease, BJ’s Restaurants provided the food for everyone at the walk. “We have a responsibility to do good (deeds) because we have the ability to do so,” co-CEO Paul Motenko said. “It’s a multiplier effect. I’d rather give $1,000 in food that’s worth $4,000 than give $1,000 in cash.” (This is a 25% variable cost for food, and indicative of a restaurant’s “barter cost” when trading inasmuch as their fixed costs are covered by their cash business.)

Charitable giving is part of BJ’s Restaurants’ corporate culture. The company, formerly Chicago Pizza & Brewery with corporate offices in Huntington Beach (CA), has given $2.5 million to various beneficiaries such as the Cystic Fibrosis Foundation, the Muscular Dystrophy Association, and the local Saddleback Memorial Medical Center since 2000.

The average chief executive’s pay at local public companies is $2.2 million, even if corporate profits shrank or losses widened. However, BJ’s co-CEOs Paul Motenko and Jerry Hennessy earned $196,000 each...reflecting their commitment to charitable giving.

Reprinted by permission from BarterNews Magazine (www.barternews.com)

Bentley Commerce Forms Strategic Alliance with BARTER NEWS Magazine

Bentley Commerce Forms Strategic Alliance with BARTER NEWS Magazine to Inform Businesses about Benefits of Barter & Trade

SARASOTA, Fla.—January 3, 2004--"On the first year anniversary of launching its Internet-based barter system, Bentley Commerce Corp. (OTCBB:BLYC; www.bentleycommerce.com), that has made it possible for businesses around the world to easily trade with one another online or at the point of purchase, has formed a strategic alliance with BARTER NEWS Magazine (http://www.barternews.com/) to license and redistribute the magazine’s articles and content to acquaint the estimated 80 percent of businesses that have never bartered about its extraordinary benefits.

BARTER NEWS Magazine is the barter and reciprocal trade industry’s preeminent publication, having inspired and informed the business world about barter for over 25 years. Bentley Commerce will put the licensed content on its websites and on its independent online trade exchange websites. In addition to articles from BARTER NEWS Magazine, Bentley Commerce acquired the rights to redistribute content from over 350 issues of the TUESDAY REPORT, an online publication presenting the scope and potential of barter to grow a business and enhance profitability; and the COMPETITIVE EDGE monthly newsletter.

“We will make a wealth of information available to members that trade though the exchanges participating in Bentley Commerce’s Global Trade Marketplace,” said Bruce Kamm, Bentley Commerce’s CEO. “In the past, BARTER NEWS and the TUESDAY REPORT were read primarily by barter industry professionals and large corporations. By making these articles available to the independent barter exchanges that are part of Bentley’s online global marketplace and represent about 18,000companies, we hope to increase trade transactions and revenues for Bentley Commerce and its affiliate exchanges.”

Bentley Commerce will immediately begin to use the content from BARTER NEWS magazine and its other publications to inform companies about how to use barter to gain a competitive advantage by preserving cash, gaining new customers, and increasing sales and profits. Additionally, Bentley Commerce will make the COMPTITIVE EDGE newsletter available to all members of its 88 affiliated exchanges, and new exchanges that affiliate with Bentley Commerce in 2005.

About BARTER NEWS Magazine:

BARTER NEWS Magazine has been the voice of the barter and reciprocal trade industry since 1980. It is written by industry practitioners and is regarded worldwide as preeminent industry publication. BARTER NEWS keeps readers abreast of what is happening by reporting on the changes and evolution of barter—a proven business tool. It has a vast archive of timely articles that teach individuals and organizations that want their own barter exchange business, how to market, manage and operate a profitable broker managed trade exchange. It also shows readers, through they or their company can profitably use barter (in various ways and its many forms) to increase their bottom line profits. Its publisher, Bob Meyer, is an industry expert who has been intrigued by barter since doing his first trade over 25 years ago.

About Bentley Commerce Corporation:

Bentley Commerce Corp. is a business-to-business, Internet e-commerce Company that launched its seamlessly integrated family of online barter services in 2004 to establish a new worldwide marketplace for businesses to easily engage in real-time online barter and trade. Through its proprietary VirtualBarter software, it processes barter transactions over the Internet or at the point of sale, between member companies, even if they are members of different exchanges. A growing number of independent trade exchanges, currently totaling 80, with about 18,000 companies that trade through them, have access to Bentley Commerce's global trade marketplace and trade exchange network featuring close to half a billion dollars in product and service offers available for trade. With Bentley Commerce's software and trade exchange management system, independent barter exchanges maintain their own brand, identity and local content, while offering their members the benefits of trading online with thousands of businesses. In addition, Bentley Commerce intends to serve as a global clearinghouse for barter trades for Fortune 500 trading partners, scores of existing retail barter exchanges that serve companies of all sizes, corporate barter companies that serve large multinational corporations, trade associations and their member companies, as well as media and hospitality companies.

Forward-Looking Statements:

With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences, therefore such projected events and anticipated results are not warranties or guaranties that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the company's website(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.

Contact:

Bentley Commerce Corporation
Bruce Kamm, 941-870-4952
bkamm@bentleycommerce.com
http://www.bentleycommerce.com/
http://www.bentley.vbarter.com/