Barter & Trade

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Sunday, January 09, 2005

Google’s Latest Trade Promises Immense Payoff!

Google pulled off a strategic trade with some of the top U.S. and foreign universities and libraries. They will scan the entire library of the University of Michigan (7 million volumes), and large parts of the libraries at Stanford and the University of Oxford, as well as books from Harvard and the New York Public Library.

It’s an exceptional deal for Google in that it doesn’t cost the company any cash, but rather they’ll be wearing their “trading” hat by providing the schools with a copy of the scanned versions of the books.

Placement of ads on the billions of pages of contents should generate enormous additional revenues for the innovative Google. The search engine company’s ambitious goal is to make all of the world’s information searchable!

Reprinted by permission from BarterNews Magazine (www.barternews.com)

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